Welcome to Propaganda Headquarter's
monthly newsletter. We'll give you a little bit about what
we're up to and what's going on. If you're getting this, it's
because you're a friend or valued client... or because we
stole your business card from the "win a free lunch"
bin at the coffee shop this morning.
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red bull immersive campaign
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| Propaganda first began our relationship with
the energy drink giant back in 1998, and we were excited to
produce their fan Immersive Area at this year’s US Open
of Surfing in Huntington Beach. Fans had the opportunity to
get barreled at Teahupoo, Tahiti using 180 degree virtual reality
technology, as well as “star” in a Red Bull ad with
Sofia Milanovich, Andy Irons, or Jamie O’Brien. Adding
to the fan experience off the beach was an 80” projection
screen at Jack’s Surf Shop running videos and profiles
of Red Bull athletes with an RSS feed updated daily. |
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Whats new for project blue?
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| On the evening of July 24, members of surfing's elite gathered
at Tantalum Restaurant in Long Beach to celebrate the one-year
anniversary of project BLUE. For those not in the know, created
by Propaganda founder Vipe Desai, project BLUE is a partnership
between O'Neill, Billabong, Reef, Electric, DAKINE and Nixon
to raise funds for the Surfrider Foundation through a complementary
product line of project BLUE branded products. If other industries
could come together for the environment the way the surf industry
has, the world would be a much cleaner place. You can read what’s
next for project BLUE at Shop-Eat-Surf.com |
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Ball park franks
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| We’d like to welcome our newest client, Ball Park Franks,
to the Propaganda family. We’ll be working with them and
Transworld’s six publications over the next 12 months.
Watch for creative to start hitting in the November issue of
Transworld Skateboarding. |
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PROPAGANDA’S Very Own SPACE
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Everyone needs a little space now and then. At 850 square
feet, the SPACE is ready to host art shows,
small meetings, cocktail parties, photo shoots or even a movie
screening. If you're interested in booking the SPACE, visit
theSPACE.tv for more info. |
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new faces at propaganda
| We'd like to welcome Kim Desai.
Kim will be handling Client Development for Propaganda. She
grew up on Florida's Gulf Coast, has lived in five states, and
was finally transferred to Southern California in 2003 during
her former life as a corporate employee. Kim received a BA from
the University of Central Florida in Orlando (Go Knights!) with
a double major in Broadcasting and Advertising/Public Relations.
She overcame an inferiority complex to the other more well known
Florida Universitie's, who shall remain nameless, after realizing
she probably had more fun. Kim spent the first eight years of
her career in the Automotive Industry, starting with DaimlerChrysler,
where she was one of the youngest and most accomplished Sales
District Manager's in the country; and ending at one of the
West Coasts top retailers where she was responsible for Advertising,
Marketing and business strategy. She is a volunteer Advisor
at the University of California, Irvine and a Gala Chair for
the International Princess Project. |
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Propaganda
HQ is a leading youth culture Brand Consultancy.
Sweet! What’s a Brand Consultancy?
In short, we help companies develop
and communicate their identities.
We specialize in, but are not limited
to, youth culture. We are inspired by everything that is born
of youth, energy and invention. We are pirates and we are
entrepreneurs. We’ve been around the block. We don’t
believe in boundaries, borders or limits. We don’t think
outside the box. We ignore its existence. We believe that
people hate to be sold, but love to shop. We live to inform,
influence, instigate, incite and inspire ideas; Ideas that
shape brands through authentic, credible and creative strategies.
| OUR
SERVICES |
CREATIVE
| design & multimedia
STRATEGIC BRANDING
| brand strategy & cause related marketing, product development
LIVE ENVIRONMENTS
| websites, events & retail initiatives
942 Calle Amanecer
Ste. D San Clemente, CA. 92673 | propagandahq.net
| P: 949.481.6324
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